SELECTED CREATIVE DIRECTIONS
These self-initiated concept projects show our approach to visual direction and campaign thinking. They are not represented as commissioned client work or measured campaign results.
HOSPITALITY · CONTENT DIRECTION
The challenge: Help a fictional boutique stay stand apart from generic room-and-amenity posts.
Creative response: A sensory visual direction built around quiet moments, material details, natural light and place-led storytelling.
Concept brief only. No client engagement or performance data is implied.
BEAUTY · BRAND CAMPAIGN
The challenge: Give a fictional beauty brand a more cohesive and recognisable social presence.
Creative response: Restrained typography, tactile product compositions and a repeatable campaign system that can flex across posts, stories and short video.
Concept brief only. No client engagement or performance data is implied.
D2C · PRODUCT STORYTELLING
The challenge: Introduce a fictional design-led product with a distinctive creative language.
Creative response: Product-led art direction, concise copy and modular campaign assets designed for organic content and paid creative testing.
Concept brief only. No client engagement or performance data is implied.
YOUR BUSINESS COULD BE NEXT